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    [ GE通用电气 ]画册创意设计


    GE is a diversified technology, media and financial services company forces on solving the world's most pressing problem. GE's products and services ranging from arms, aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing and media. Customers are in more than 100 countries and employs are more than 300,000 employees. GE's history can be traced back to Thomas Edison who established Edison Electric Light Company in 1878. In 1892, the Edison General Electric Company and Thomson - Houston Electric Company merged to form the General Electric Company (GE). Since 1896, GE is the only company still on the Dow Jones industrial average list.

    通用电气公司(GE)是一家多元化的科技、媒体和金融服务公司,致力于为客户解决世界上最棘手的问题。GE的产品和服务范围广阔,从军火、飞机发动机、发电设备、水处理和安防技术,到医疗成像、商务和消费者金融、媒体,客户遍及全球100多个国家,拥有30多万员工。GE公司的历史可追溯到托马斯.爱迪生,他于1878年创立了爱迪生电灯公司。1892年,爱迪生通用电气公司和汤姆森-休斯顿电气公司合并,成立了通用电气公司(GE)GE是道·琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。

    Lu-E shares the creation with you.

    Lu-E与您分享创意。

    面临挑战:通用电气作为一家国际化企业,一直提倡采用创新简便的方式为消费者提供服务,所以在各类视觉表现方面均偏向简单大方。

    解决方案:以绿色节能、高效可靠、轻型灵活等体现企业形象的关键词为创意基点,以简洁国际化的方式创作画册。



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