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    [ 通物制冷] 品牌建设

    上海麓溢广告传媒有限公司

    Shanghai General Machinery Refrigeration Equipment Co., Ltd. is a competent professional sales organization that mainly sales Carrier brand central air conditioning and is responsible for the marketing and sales of all products of Carrier, a Sino-US joint venture. The company has set up

    technical consulting, market development, complete equipment and sales departments to coordinate specific sales and maintenance business. Also, the company has a dozen branches engaged in the full range of Carrier air conditioning equipment sales and repair business in Beijing, Kunming, Shenyang, Changsha, Guangzhou, Xi 'an, Nanchang, Shenzhen and other key provinces and cities.

    上海通物制冷设备有限公司是一家主管经营开利品牌中央空调的专业销售机构,负责中美合资开利公司下属各厂全线产品的市场销售。公司设有技术咨询、市场开发、设备成套及销售服务等部门,具体协调销售、配套、维修等业务,同时公司在北京、广州、昆明、沈阳、长沙、西安、南昌、深圳等重点省市设立了十几个分公司,从事全范围开利空调设备销售、维修业务。

    Lu-E conducted visual creation for the brand.

    Lu-E成员为其品牌建设进行了创意。

    面临挑战:品牌建设如何更好地体现企业品牌特色?

    解决方案:制冷品牌LOGO设计颜色应以冷色系为主,但为了增强辨识度又不可只采用冷色。为了塑造一种光泽感,应采用渐变色。元素除了基础的中英文,还应与“冷”相关,增强关联性。







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