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    [ 台衡精密测控 ] 品牌视觉升级

    上海麓溢广告传媒有限公司

     


    T-Scale is a professional manufacturer of electronic weighing apparatus. It is founded in Taipei in 1967, put into the production of electronic weighing scales and automation systems in 1987. In 1998, T-Scale Electronics Mfg. (Kunshan) Co., Ltd. was invested and established. After many years of continuous growth, the product quality, technical experience and after-sales service of T-Scale are highly appreciated by domestic and foreign users. In order to meet market competition, the brand visual needs to upgrade.

    台衡国际是电子衡器(电子秤)专业制造厂。1967年创立于台北市,1987年投入生产电子磅秤及自动化过磅系统,1998年投资成立台衡精密测控(昆山)股份有限公司。经过多年不断成长,产品品质、技术经验及售后服务均受到国内外用户高度肯定。为适应市场竞争,品牌视觉升级。

    Lu-E shares the creation with you.
    Lu-E与您一起分享。

    面对挑战:在品牌诉求、产品诉求上均有各自的特点,不容易从众多品牌中突出突出。

    解决方案:在品牌诉求、产品诉求上,寻求差异化诉求,在品牌上,可以结合产品,抓住市场上的品牌理念空档,推出不同的品牌核心价值;建议强调更加人性化、科技感的品牌感受避免过于工业化粗糙感的品牌体验;在产品上,针对还未被开发或者强调的产品功能针对性的强调;在logo设计上,建议用国家化特性的文字商标进行设计,简洁易于应用。























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