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    [ MayAir美埃空气净化 ]品牌创意与设计

    上海麓溢广告传媒有限公司

     

    MayAir is a foreign-owned company in China, and the registered brand is MayAir. MayAir has more than 20 years professional experience on air purification solutions, and has grown into a top brand in the air purification industries. MayAir provides integrated air purification solutions for areas like electronics, semiconductor, LCD, biological pharmacy, food, petrochemical industry, car coating, and commercial building and so on. MayAir’s products cover air purification equipment and services needed for various industries, including the assessment and testing of particulate matter (PM10 and PM2.5, PM0.1), bacteria, gaseous molecular contaminants (TVOC, acid, alkaline gas). MayAir has advanced sales network and production bases in China, Southeast Asia and Europe. In China, MayAir has 17 sales branch offices and set up professional production and R & D bases in Nanjing (Jiangsu), Zhongshan (Guangdong) and Tianjin (Jiangsu).

    To cope with the increasingly fierce market competition and strong opponent brands, MayAir needs to upgrade their vision to show more international character and pattern.

    美埃(中国)环境净化有限公司为外商在华独资公司,注册品牌为MayAirMayAir拥有超过20年提供空气净化解决方案的专业经验,现已成长为空气净化行业中的顶尖品牌。MayAir为电子,半导体,液晶显示屏生物制药,食品,石化工业,汽车涂装,商用建筑等领域提供整体空气净化解决方案;产品涵盖各行业所需的空气净化设备及服务,包括对颗粒物(PM10,PM2.5,PM0.1),病菌,气态分子污染物(TVOC, 酸性,碱性气体)等的评估和检测,并提供全面有效的空气净化解决方案。MayAir在中国,东南亚及欧美都有强大的销售网络及生产基地。在中国,MayAir 拥有17家销售分公司办事处,并在江苏南京、广东中山和天津分别设有专业的生产及研发基地。

    为应对日趋激烈的市场竞争和强劲的对手品牌,美埃需要对自己的视觉升级,展现更国际化的气质和格局。

    面临挑战:当背景色彩与美埃的品牌标志色彩相冲突,品牌标志不再凸显,如何解决?如何宣扬美埃的空气净化解决方案?

    解决方案:1、当标志色彩与背景色或图片产生模糊、混淆时,可以采用反白稿为品牌标志设计多种备用色,实际使用时可选取效果最好的色彩。2、美埃是空气净化品牌,所以画册设计应采用自然、清新的风格。设计思路应为从严重的空气污染到美埃净化后的清新空气,展示技术,表现变化。

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