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    [ HONLAND新鸿联集团 ] 品牌视觉建设

    上海麓溢广告传媒有限公司


    Honland Group was founded in 1969, stepped in lighting industry in 1979, entered furniture industry in 1991 and expended into real estate industry in 2004. After 2007, the company started facilitating in the collectivize management mode. Honland group has won the "China famous trademark", "China famous brand", "Jiangsu famous trademark" and many other honors. The company set a strategic goal to become the leading integrated enterprise in the lighting and the furniture industry in China. 


    新鸿联集团创办于1969年,1979年涉足灯饰行业,1991年进入家具行业,2004年进入房地产行业,2007年开始集团化管理。迄今,新鸿联集团已获得“中国驰名商标”、“中国名牌”“江苏省著名商标”等多项殊荣,并设定战略目标,为成为中国灯饰、家具行业最具规模的综合型企业而努力。

    Lu-E shares the creation with you.

    Lu-E与您一起分享。

    面临挑战:国内家具市场日趋成熟华,竞争激烈且品牌众多。新鸿联集团标识已经经历了二次变迁,并且企业在标识应用方面不统一,对标识的管理较为落后。旧标识不够大气,缺乏表现力。

    解决方案:Lu-E从企业的根本出发与新鸿联集团进行了多次沟通,从企业特质稳健、诚信、多元、品质出发,以企业未来发展为目的更新了标识,统一了应用,对标识管理进行说明和培训。




































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