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    [ 恒达中泰 ] 品牌建设

     


    Hendar Group is a national comprehensive diversified industrial group, committed to the development of four major industrial sectors like real estate, hotels, fine chemicals and investment. Hendar has over twenty subsidiaries including wholly-owned subsidiaries, joint holding companies and has gradually formed into a comprehensive industrial company with real estate development and management as the main business, synchronous development of hotel services, new building materials industry, financing guarantees, equity investments and other business. In 2010, Hendar Group has been ranked No.292 of the top 500 private enterprises in China.

    恒达中泰集团是一家国家级综合性多元化产业集团,致力于发展房产、酒店、精工、投资四大产业板块,拥有全资子公司、合资控股公司,其他参股公司二十余家,已逐步形成了以房地产开发

    管理为主营业务、宾馆酒店服务、新型建材实业、融资担保、股权投资服务等业务同步发展的综合性产业集团公司,2010年已位列中国民营企业500292位。
    Lu-E shares the creation with you.
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    面临挑战:恒达中泰作为成立多年,在地产行业地位领先的民营企业,希望对品牌视觉进行创意,以体现出品牌的理念。

    解决方案:品牌logo将“恒”字进行创意设计,与建筑结构融合,“恒”字的左半边如图高耸挺立的楼盘,右边像是现代化的商业综合体,将品牌的行业属性传递给目标群体。Logo图形为方形,结合文字设计,像一枚印章,品牌字体使用中文书法体,中国特色十足。使用稳重大方的蓝色,彰显企业在行业内的强大实力与领先地位。






























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