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    [ 云峰集团 ]企业画册创意

     


    Yunfeng Group is the largest comprehensive business group under the leadership of Greenland Group (the leader of China comprehensive real estate, ranked 483rd among Fortune 500 in 2012). Established in 1998, Yunfeng Group, by both industry management and capital operation, has formed an industrial layout which regards energy industry as principal business, together with diversified development in real estate, modern logistics, automotive services and other fields.Located in Shanghai and enjoying the abundant resources of the Yangtze River Delta, Yunfeng has developed into a vast business empire covering nearly 20 cities including Shanghai, Beijing, Guangzhou, Changsha, Nanjing, Xiamen, Zhengzhou, Guizhou, Huhehot, Chengdu, Xi'an, Wuhan, Lianyungang, Huangshan, Changzhou, Linfen, Dandong and so on. The revenue of company is 65.6 billion yuan in 2012.

    云峰集团是世界500强企业——绿地控股集团旗下最大的综合性现代企业集团,自1998年创立以来,通过产业经营与资本运营并举发展,已形成了房地产、汽车服务、现代物流等多元发展的产业布局,"云峰集团"被认定为"上海市著名商标"。公司立足上海,面向长三角,辐射全国,业务覆盖上海、北京、广州、长沙、南京、厦门、郑州、贵阳、呼和浩特、成都、西安、武汉、连云港、黄山、常州、临汾等30余个城市,2013年营业收入超过800亿元。

    Lu-E was invited to create the company album.

    Lu-E应邀为其创意企业画册。

    面临挑战:如何将企业刊物的封面与目录做的高端大气上档次?

    解决方案:从企业名称“云峰”的视觉想象着手,云峰之上,空寂无人,所以封面宜清简,重留白,塑造一种意境。配合意境,“云峰”二字也应采用较文雅的书法体。至于目录,作为企业刊物,除了常规的文字,展示领导形象也尤为重要。






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