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    [ 盛世丽都 ] 招商策划和创意设计

     

    Shengshilidu Victory Plaza is located next to the new bus station of Binhai, Jiangsu and is developed by Jiangsu Suda Real Estate Company. Suda is a large real estate development company from Yancheng City, Jiangsu Province. It has developed a residential and commercial area of 500,000 square feet in the local so far. The company's business also covers the development and construction of municipal infrastructure. In 2012, Suda landed Binhai with Shengshilido International Commercial Plaza project and aimed to provide a one-stop international living center for the 1.2 millions local population, covers "featured shopping, hotel, catering, entertainment, and children's world".

    盛世丽都凯旋门广场位于江苏滨海新汽车站附近,由江苏苏达置业有限公司开发。苏达置业是位于江苏省盐城市的一家大型房地产开发企业,先后在当地开发住宅及商业面积约50万方,同时公司的业务还涵盖市政基础设施开发建设。2012年,苏达携盛世丽都国际广场商业项目强势登陆滨海,旨在为滨海120万人提供一个涵盖”特色购物、酒店、餐饮、娱乐、儿童天地”一站式的国际生活中心。 

    Lu-E shares the creation with you.

    Lu-E与您一起分享。

    面临挑战:伴随不断发展的良性趋势,如何在已有的市场结合和商业模式下实现突破?在比较传统和保守的消费意识和较低的人均消费水平下,进行有效引导和刺激?

    解决方案:通过分析对比,Lu-E认为在创新的商业模式下注入品牌策略,并引入新的消费亮点是关键,跟随和贴近一二线城市,促进小城镇的城市化进程。












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